YouTube Cutting Access To Amazon Fire TV On New Year's Day

Google Starts Blocking YouTube on Fire TV, Echo Show

Both parties have said that they hope the matter will be resolved soon, but neither looks likely to budge.

Back in late September, Google pulled YouTube from the Amazon Echo Show.

Google and Amazon have been in discussions for a long time to try and have a more mutually beneficial relationship, but it sounds like it hasn't been going well. Amazon redesigned it, and in November Google restored the service. Now Google has pulled YouTube again from the device as the voice control commands added violated the use terms. The announcement comes just months after the company made a decision to withdraw support for YouTube on Echo Show. This iteration of YouTube comes with a different user interface that's similar to what users would usually see on a desktop web browser.

YouTube blocked the Echo Show's work-around effective December 5. Amazon Fire TV package (digital media player, dongle and microconsole remote).

Engadget reports that the real root of the dispute between the two companies is Amazon's insistence to use a "hacked" version of YouTube on its devices instead of collaborating with Google to implement the official version of the app on its platform.

The Google-owned video service is cutting access to the Amazon device on January 1, a Google spokeswoman said Monday.

Amazon.com (NASDAQ:AMZN) and Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google are trading blows at the worst possible time.

The two technology giants have publicly fallen out over whether or not the YouTube app should be able to appear on Amazon's smart Echo Show, which is like its smart cylinders but includes a screen. Google is very particular with some of those features since their absence could affect the company's ability to collect ad revenues for some YouTube videos.

Google explained that they pulled YouTube from Amazon products in retaliation for Amazon no longer allowing the sale of their Nest smart thermostats and security systems on Amazon, and for previously refusing to sell Google's TV accessory, Chromecast.

Amazon and Apple mended ties earlier this year when it was announced Prime Video would come to Apple TV.

It's been nearly three months since Google fired its first shot in the war against Amazon by stopping the Echo Show from accessing YouTube. Amazon went a step further, though, and removed Nest products from their site last month. But Amazon says that the company is being spiteful and was limiting what products were able to connect to Google's video service. However, Google could change its mind if Amazon is willing to collaborate.

Related News: