McDonald's returns to value pricing with $1 $2 $3 Dollar Menu

McDonald's To Alter Dollar Menu With Higher Priced Items

Other fast-food chains likely are taking note of McDonald's new value menu and will respond accordingly if it proves successful, Riggs said.

McDonald's nixed its Dollar Menu back in 2013, much to customers' chagrin.

"You always have to have value as part of the equation", Chris Kempczinski, president of McDonald's United States of America, said in an interview. "Our new value menu includes surprises like our completely new Classic Chicken sandwich, the inclusion of our Happy Meal and more".

McDonald announced on Monday that's it is rolling out its new menu list of low-budget foods nationwide on 4th January.

The new offering, which will run alongside McDonald's regular menu at restaurants, is a balancing act for the Golden Arches. It is the most recent a huge steps taken by the Oak-Brook based giant fast food company for drawing back its customers those got lost to its competitors in the past few years.

A former restaurant operator of McDonald's, Dick Adams, says that despite the value menus are losing a balance in general for franchises, those have seen their revenues and also their voice in the time of company diminish in late years. The company axed its highly popular Hi-C orange drink in May, replacing it with Sprite TropicBerry instead.

The company also expanded with ideas on the worldwide front, adding a delivery service in the United Kingdom and "phone lockers" - where families can lock up their cell phones so they can have a conversation around a McDonald's dinner - in Singapore locations. The move was made to boost profit margins, but actually contributed to a two-year sales slump.

Since the end of the Great Recession, quick-service restaurants like McDonald's have helped the overall restaurant industry eke out a meager growth rate in visits of about 1 percent, Riggs said.

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