Google is hiring 10000 reviewers to clean up YouTube

Google expanding moderation team to 10000 amid concerns over 'inappropriate' YouTube videos

However, it has also drawn a range of objectionable material, from videos promoting conspiracy theories to violent extremists. Subsequent revelations that YouTube was offering up cartoons featuring what the BBC called "animated violence and graphic toilet humor" added fuel to the controversy. It was not immediately clear whether those would be contract workers or actual Googlers.

YouTube will also use its machine learning technology - which can remove five times as many videos as the human reviewers - to address content that violates its guidelines.

The move comes a month after YouTube closed 50 channels that target young viewers with inappropriate content, including Toy Freaks, and deleted thousands of videos that combined received tens of billions of views.

YouTube as well as other web giants including Facebook have come under significant pressure over the availability of terrorist material and propaganda on their sites in the wake of five terrorist attacks in the United Kingdom this year.

"We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand's values", she said.

Rounding out the changes, YouTube will increase how it protects advertisers and creators from inappropriate content by applying stricter criteria, conducting more manual curation, and significantly ramping up its team of ad reviewers to ensure ads only run where they should.

While she did not disclose the current number of staff working to moderate content, Susan said efforts to tackle extremism on the site had already seen "tremendous progress".

In the last two weeks, YouTube said it has removed ads from almost 2 million videos and more than 50,000 channels "masquerading as family-friendly content".

More than 400 hours of videos are uploaded to YouTube every minute, and company executives have long said that monitoring that fire hose of content is hard.

In a pair of blog posts today, the company elaborated on its strategy for weeding out the rising tide of video content that has turned services such as YouTube, Facebook, and Twitter into bottomless cesspools of fake news, terrorist propaganda, and Nazi-fueled rage. "We have worked with platforms to create safeguards to prevent our ads from appearing on such content".

Adidas offered BuzzFeed News a statement dated from November 23 and added, "we recognize that this situation is clearly unacceptable and have taken immediate action, working closely with Google on all necessary steps to avoid any reoccurrences of this situation".

Related News: