Amazon Prime Launches In Singapore, Subscription Starts From $2.99/Month

Amazon Prime

While existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, it will no longer be available for subscription as a standalone service.

Amazon launched its members programme Prime Now in Singapore which will allow access to benefits like fast shipping, streaming, and gaming.

The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members.

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

Amazon made its entry into Southeast Asia when it launched its Prime Now service in Singapore in July.

E-commerce giant Amazon launched its Prime membership programme in Singapore on Wednesday, which offers free global shipping and access to video streaming, among other things.

The Prime membership here costs $8.99 per month.

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long.

He added that Prime membership is "country-specific and not-transferable" so those with United States memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore".

Mr Amos Tan, a Singapore Polytechnic senior lecturer in marketing and retail, said Amazon's removal of free shipping for non-members is a way of trying to lock in more customers.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

Amazon's offering, available in Austin, Minneapolis, New York City, Phoenix, Portland, Raleigh, San Diego, San Francisco and its hometown of Seattle, will help it win last-minute craft shoppers and the artisans eager to reach them.

Perhaps anticipating Amazon's move into the region, Lazada launched a service called LiveUp that integrated Uber and Netflix with its own e-commerce offerings.

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