Amazon Australia goes live in time to ruin rivals' Christmas

Amazon has launched in Australia

Amazon have been planning on their full release in Australia for quite some time now and while local retailers have been preparing for the American retailer super-giant their time has run out, Amazon is fully open and operational. Wesfarmers may be afraid of the huge American retailer but Harvey Norman owner and director Gerry Harvey is quite the opposite, saying that him and his company are here and ready to take Amazon on if they have fair pricing. Small and medium-sized Australian businesses are selling on Amazon Marketplace.

Amazon's Australia country manager, Rocco Braeuniger, said in a statement the USA company would "earn the trust" of Australian shoppers and, over time, create "thousands of new jobs". One area where the deals are especially compelling is fitness trackers, with Amazon offering popular models from Fitbit, Garmin and Yafex at prices significantly lower than those now available at other local retailers.

For now, the company estimates its free deliveries within east coast cities of Sydney, Melbourne, Brisbane and Canberra (as well as Adelaide in the south) should take three business days.

Shoppers could pay a fee for faster shipping times.

The products are listed across 23 categories, including clothing and shoes, video games, consumer electronics, tools, toys, home improvement, beauty products, and for the first time Amazon's Fire TV Stick.

Amazon said it planned to offer its rapid-shipping subscription service, Prime, in mid-2018, in a sign it is unperturbed by the geographic challenge posed by one of the world's most sparsely populated countries.

Related News: