Xiaomi's best-selling smartphone, Redmi Note 4, gets a price cut in India

Xiaomi Becomes Number One Smartphone Vendor in India in Q3 2017 – IDC Report

The battle for the top spot will get even more intense going forward as Xiaomi would want to consolidate its position on the back of 9 million phones it sells every quarter, while Samsung would aim to take an incremental share of the world's second-largest smartphone market from other Chinese rivals that have begun lowering on-ground marketing spends.

India accounted for 10% of all global smartphone shipments at 39 million units in the period-an increase of 40% over the previous quarter and a year-on-year increase of 21%. Among these, e-commerce websites like Flipkart and Amazon were responsible for roughly thirteen million of the total sales which is a staggering 73 percent uptick than the previous quarter. The price drop is applicable on both - the company's own Mi.com Store and Flipkart. "However, it is gradually becoming an integral part of the omni-channel strategy for nearly all vendors with online exclusive model launches and partnerships with e-tailers during these sales", adds Singh. The competitive market price and features of the smartphones are taking over customers' choice.

Xiaomi Redmi Note 4, one of the most successful smartphone from Xiaomi in the Indian market, has now received a price cut of Rs. 1,000. IDC pointed out that Xiaomi's aggressive approach for pricing its smartphones made it a clear victor in selling devices on e-commerce retailers and direct Internet platform. However, it is gradually becoming an integral part of the omni-channel strategy for nearly all vendors with online exclusive model launches and partnerships with e-tailers during these sales. But it's too early to predict how will be the performance of the phone.

Everyone expected that Xiaomi will pip by the end of 2017 to become leading smartphone brand, but Samsung had a record-breaking Q3 2017 as it registered 39% sequential growth QoQ and 23% year-on-year (YOY). The major drivers for Samsung were its Galaxy J2, Galaxy J7 Nxt, and Galaxy J7 Max models that accounted for nearly 60 percent of Samsung's volume. IDC adds that Xiaomi focus on the traditional channel for marketing its products has been a key strategy.

The most popular phone Xiaomi Redmi Note 4 once again gets a price cut in India. Together, the two Android OEMs make up an incredible 47 percent of the market share in the region, with Lenovo-Motorola (9 percent), Vivo (8.5 percent), and Oppo (7.9 percent) making up the rest of the top five.

Oppo managed to increase its shipments by more than 40 percent sequentially and registered an impressive 81 percent increase in sales compared to a year ago. The IDC report claims that Xiaomi now holds 50 percent of the online share, up from 47 percent in Q3 2016. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools.

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