Xiaomi Redmi Note 4 Gets Permanent Price Cut Of Rs

Xiaomi Redmi Note 4 Gets Permanent Price Cut Of Rs

Among these, e-commerce websites like Flipkart and Amazon were responsible for roughly thirteen million of the total sales which is a staggering 73 percent uptick than the previous quarter. While a year ago Xiaomi shipped 32% of all online devices, this time the percentage rose to 37%. The entire reason behind these record-breaking shipments in pre-Diwali sales, where nearly all the brands have discounted their popular smartphones. e-tailers have registered a 35% annual growth and 73% QoQ growth. On the back of fresh infusion of funds and focus on India market, the eTailers are expected to remain aggressive in 2018 as well.

You may recall that Xiaomi started its journey in India by selling its products via online channels only. "However, it is gradually becoming an integral part of the omni-channel strategy for nearly all vendors with online exclusive model launches and partnerships with e-tailers during these sales", adds Singh.

IDC on Tuesday said that the Beijing headquartered company had caught up with Samsung in the rankings, with both having 23.5% share of India's smartphone market, followed by Lenovo-Motorola combine at 9%, Vivo with 8.5% and Oppo, with 7.9% share of the shipments in the quarter ended September.

"Xiaomi's aggressive pricing made the brand a clear victor in selling devices on eTailers and direct internet platform".

In Q3, Xiaomi and Samsung were declared at top smartphone makers with IDC. However, it is gradually becoming an integral part of the omni-channel strategy for nearly all vendors with online exclusive model launches and partnerships with e-tailers during these sales.

Earlier this month, ET reported that Xiaomi and Bengaluru-based retailer Sangeetha Mobiles are in talks to acquire 300-odd stores of Essar Group's cellphone retail venture The Mobile Store, which is winding up operations due to working capital challenges.

Samsung, which held 24% of the market in last quarter, registered quarter-on-quarter growth of 39%. According to the report, some of the company's bestselling models were the Samsung Galaxy J2, Samsung Galaxy J7 Nxt, and Samsung Galaxy J7 Max that contributed to nearly 60 percent of the volume for the company.

Xiaomi Redmi Note 4 has seen a permanent price cut of ₹1,000 for the 3 GB and 4 GB RAM model with 32 GB and 64 GB onboard flash storage. According to IDC, Vivo V7 Plus and Y69 received strong initial traction in the market.

Vivo, on the other hand, slipped to the fourth position as its shipments have declined as compared to second quarter, while Oppo shipments increased by 40 percent sequentially and 81 percent from same period past year.

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