Free Ad-Supported Amazon Prime Video May Be Coming

Krales  The Verge

Already sensing that they created a monster by taking large checks from SVOD services in exchange for their content, they are also locked in a struggle with MVPDs over the carriage of their networks in a world of cord-shaving and re-bundling.

Despite showcasing its fair share of acclaimed shows, Amazon continues to lag behind Netflix in the war for streaming domination.

Amazon is considering a free, ad-supported version of Prime Video, a new report has claimed.

According to AdAge, the free, ad-supported version will feature a lot of back catalog from Amazon, including children's programming as well as lifestyle shows that revolve around topics like cooking and travel. There is likely to be one stark difference between the two, however.

You may soon be able to watch Amazon Prime content for free - and without your ex-boyfriend's sister's login.

Amazon Prime Video users don't have to watch advertisements right now.

As audiences move away from traditional TV and toward commercial-free streaming services, marketers are looking for new opportunities to put get their products in front of viewers.

It's not just about getting ads in front of customers, however.

Amazon could reportedly offer content creators their own channels on the new service, sharing a cut of the ad revenue as long as they can guarantee a set number of hours of programming per week. This could be the first time marketers could push ads to Prime Video's estimated 50 million subscribers.

A free streaming serve would undoubtedly appeal to people who complain about having to pay a monthly fee for services like Netflix, Hulu, and HBO Now. Amazon Prime Video is available in the Play Store but it has yet to support Google's Chromecast technology and instead opts for Amazon's own Fire TV Stick technology. If true, it would be interesting to see how this works for the company.

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