Amazon might soon offer a free, ad-supported version of Prime Video

Are we about to get a free streamer from Amazon? JOSEP LAGO  AFP  Getty Images

Amazon is no stranger to cheaper ad-supported versions of many of its products - for example, you can score a cheaper Kindle that has ads on the its lockscreen but basically functions just like a regular ad-free Kindle.

On the heels of Amazon giving a multiple-season commitment to a new Lord of the Rings prequel TV series that will air on Amazon Prime Video, Amazon is also considering developing a secondary streaming service that will be free for viewers.

Despite showcasing its fair share of acclaimed shows, Amazon continues to lag behind Netflix in the war for streaming domination. That would likely be in addition to Amazon's own in-house content that includes hits such as The Man in the High Castle and Transparent.

If Amazon were to follow through with those reported plans, it would seeminly put the company in more direct competition with several OTT-delivered, free AVOD offerings from services such as TubiTV, Crackle, Vudu, Pluto TV, as well as the new Roku Channel.

According to a report by AdAge, this may change soon as Amazon is trying out the freemium model for the Prime video service.

Amazon has been extremely bullish in the media market; the company already offers two different tiers of its music streaming service to customers, meaning it's not all that unrealistic to see two tiers for video streaming. "A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime". This could be the first time marketers could push ads to Prime Video's estimated 50 million subscribers. Now according to AdAge this free service is close to becoming a reality.

Amazon has dabbled in ad-supported content before, with the company supplementing its National Football League games with mid-roll ads.

Amazon could reportedly offer content creators their own channels on the new service, sharing a cut of the ad revenue as long as they can guarantee a set number of hours of programming per week.

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