Six Companies Won't Advertise On 'Hannity' After Roy Moore Interview

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Another smashed it with a hammer.

"Liberals are offended by this video of a Keurig being thrown off of a building".

Fox News has a genuine advertising problem on its hands, and smashing coffee makers isn't going to solve it.

Fox News host Sean Hannity thanked his "deplorable" fans Sunday night for showing their support by boycotting companies that pulled their advertisements from "Hannity" in the wake of the host's controversial interview with Senate candidate Roy Moore (R-Ala.). On the radio, Hannity used the word "consensual" to describe alleged encounters between U.S. Senate candidate Roy Moore and teenage girls in the 1970s and 1980s, when Moore was in his 30s. He also said contact between Moore and the 14-year-old was "consensual". But Hannity later apologized on Twitter, saying he "misspoke" and was "not totally clear" in the exchange.

As soon as news hit the web, Hannity loyalists took to the internet destroying their coffee makers and calling on everyone to boycott the company. "Sean Hannity was just doing his job".

In a memo sent to company employees on Monday, Keurig's CEO Bob Gamgort blasted the decision to announce the company's decision on Twitter. "This gave the appearance of "taking sides" in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent", Gamgort said.

Realtor.com tweeted Saturday: "While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity".

The most recent string of companies to pull their ads from Hannity has prompted the hashtag #BoycottKeurig, which was a top trending subject on Twitter.

Moore, then 32, first approached 14-year-old Leigh Corfman in early 1979 outside a courtroom in Etowah county, Alabama, it is reported.

Meanwhile, Moore has said the allegations against him are "fake news", and that a lawsuit will be filed over the Washington Post report that detailed alleged incidents. It's "He said, she [said]", Hannity said on his radio show last Thursday.

Fox News didn't immediately respond to a request for comment. Our company and brand reputations are too valuable to be put at risk in this manner.

The boycott echoes other recent backlashes over advertisers' decisions to pull ads due to political content, an issue that appears to be on the rise in the year since President Donald Trump won the 2016 election.

What do you think about #BoycottKeurig?

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