Nintendo To Ramp Up 'Switch' Console Production

Nintendo Switch sales boost incoming as console tipped to overtake Wii

The Switch has proven to be the fastest selling console in the company's long history, with Nintendo moving 7.6 million units after only being on the market for roughly six months.

Speaking with CNN, Nintendo of America president Reggie Fils-Aime was asked about the unclear marketing for Wii U to which he responded that with Nintendo Switch the company worked hard to make crystal clear what they are selling, unlike Wii U's marketing.

The Nintendo Switch's success, though, leaves an uncertain future for the handheld lineup of the iconic Japanese powerhouse. Now the Wall Street Journal is hearing from sources that Nintendo will double that figure for the 2018 fiscal year, which begins in April.

The only major first-party Switch title still to come in the year is Xenoblade Chronicles 2, offering players a massive fantasy world to explore during the holiday break. And truth be told, the question of stock issues tends to hang over Nintendo products, given the continued difficulty of obtaining items like the NES and SNES Classics, as well as amiibos. Despite a relatively small user-base, the console still built a fantastic library of games. Not only had the Wii U been a failure, but the Switch was less powerful that Sony's and Microsoft's offerings and yet was still going to retail for $300. Nintendo continues to work toward alleviating that as we head into the holiday season, where it expects to sell a ton of systems, but it reportedly has its sights set much higher in 2018 and beyond. Whether the scarcity is artificial or genuine, there continues to be a disconnect between the supply and demand of many Nintendo offerings.

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