Coach makes last stop as it transforms into 'Tapestry, Inc'

Coach makes last stop as it transforms into 'Tapestry, Inc'

Iconic handbag maker Coach Inc. announced Wednesday it is changing its corporate name to Tapestry to reflect the company's multiple brands.

Coach will soon be "Tapestry".

Though we were initially surprised by this news, we're glad to hear that Coach itself is safe.

Coach Inc. also owns Kate Spade and Stuart Weitzman, making it the preferred holding company and one stop shop for upwardly mobile professional women who like practical work purses, "fun" weekend satchels, and steps into her black suede Legends when she wants to feign empowerment.

"Three years ago we laid out our vision to transform Coach and announce our intention to grow beyond the Coach brand".

The company noted that through the execution of its strategic plan, and with the acquisition of Stuart Weitzman in 2015 in a deal valued up to $574 million as well as the acquisition of Kate Spade & Co. for $2.4 billion this summer, it has realized these goals.

According to TownandCountryMag.com, Coach CEO Victor Luis said Wednesday that the name Tapestry, "speaks to creativity, craftsmanship, authenticity and inclusivity". "As such, we believe that Tapestry can grow with our portfolio and with our current brands as they extend into new categories and markets". The name is said to embody its creative brand-led and consumer-focused business, while also representing the deep heritage of the group.

Coach noted that each of its brands are unique and independent, and are built upon the shared values of optimism, inclusivity and innovation. The search for this name reportedly went on for months; after poring through thousands of names, including some that were made up, they landed on Tapestry.

"It allows for further expansion and acquisition without being unduly tied to any one of their portfolio of brands", he added.

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