Porsche launches a auto subscription service

Porsche Cars North America, whose unit sales have risen 2.5% this year from 2016, introduced a sports auto and SUV subscription program that lets members get flexible access to vehicles through a mobile application, a statement said.

The price of membership may seem steep, but it covers tax, registration, insurance, maintenance and even detailing fees, which can really add up when you're talking about a Porsche.

The automaker labels it a "white-glove" service created to give customers access to a different Porsche through an app.

Porsche is starting a Passport service in November in Atlanta that will give customers access to a number of their sports cars and SUVs. Expansion into other markets will be determined after feedback from Atlanta customers, a company spokesperson told The Verge on Tuesday.

The Porsche Passport allows customers to choose sports cars and SUVs, from $2,000 (£1,500) per month - approximately double the cost of hiring a basic vehicle from a rental firm for a month.

The month-to-month subscription offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. That will offer access to eight different models, including the 718 Boxster and Cayman S on the coupe and convertible side, and the Macan S and Cayenne on the SUV side. It's there that you'll sign up, paying a one-time $500 activation fee.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations".

"Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy".

Subscribers can select vehicle through their Porsche Passport, app and then Porsche will handle the rest. Users can schedule same day or future vehicle exchanges through the Porsche Passport app. "Clutch is proud to be the enabling technology behind the service". The German automaker has joined the short list of companies offering subscription-based access to its line-up, with the debut of Porsche Passport.

About Porsche Cars North America Inc. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's almost 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency.

If you want the richer pickings of Porsche's range, you'll need to cough up for Porsche Passport Accelerate.

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