Hulu announces temporary price drop for new and returning subscribers

Hulu Drops Price of Entry-Level Plan to $5.99 Monthly for Limited Time

The company also appears to be making an effort to one-up its rival by going cheap at a time when Netflix is raising prices. If you're new to the service, you can save $2 on the monthly rate, but not if you delay.

Hulu's biggest selling point is that it has the largest bay of network programming - it helps that it is owned by Disney (owner of ABC), Comcast (owner of NBC) and 21st Century Fox (owner of Fox) - though it has dabbled with original programming to middling results.

The streaming battle against competitors like Netflix and Amazon Prime has only just started to heat up in terms of attempts to acquire subscribers, and Hulu's earned considerable notice recently. New subscribers will get the first month free but they also lock in this limited time price for their first year. Hulu offers a commercial-free option for $12 per month, and a live TV service (which includes access to original series like Emmy-winning "The Handmaid's Tale" and on-demand titles) for $40 monthly.

The move comes, coincidentally, as Netflix last week raised prices on its standard plan (to $10.99 per month) and the premium four-stream plan (to $13.99 per month) in the U.S. The Netflix "basic" one-stream, non-HD plan remains unchanged at $7.99. The new pricing goes into effect immediately for new customers and will roll out over the next few months for existing subscribers.

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That all being said, this change is only temporary for Hulu subscribers; the special offer will only be available through January 9, 2018, at which point the $7.99 monthly fee will resume.

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