Gucci pledges to go fur free in 'huge game-changer'

Gucci pledges to go fur free in 'huge game-changer'

The chief executive of Gucci, Marco Bizzarri, spoke to Reuters about the big change and mentioned Michele in his comment.

Gucci's president said on Wednesday the move demonstrated "our absolute commitment to making sustainability an intrinsic part of our business". Gucci said it would auction off the remaining fur animal items, with proceeds to benefit animal rights charity LAV and the Humane Society.

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

Animal rights campaigners today hailed a "game-changing" decision by Gucci to stop using fur. I don't think it's still modern and that's the reason why we decided not to do that.

Gucci's CEO Marco Bizzarri said: "Being socially responsible is one of Gucci's core values".

In a statement, Humane Society International president Kitty Block said: "Gucci going fur-free is a game-changer". "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past".

Joh Vinding, the chairman of Fur Free Alliance, said: "For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages".

Last year, competitor of the Gucci is an Italian fashion brand Armani announced the rejection of fur in their new collections.

Meanwhile, analysts at UBS investment bank have increased the price target of parent luxury group Kering to 385 euros, citing the ongoing popularity of the Gucci brand.

Gucci's decision follows that of its Italian fashion rival Armani, which announced past year that it would no longer feature fur in its collections.

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