Amazon.com, Inc. (AMZN) Courts Teen Shoppers With New Service

Amazon is rolling out a service that lets parents and teens share an Amazon account

For parents, an email or text message is sent when the order is "placed" - that is, when the teen is ready to order, but the item isn't actually purchased yet. Despite it being not unreasonable, it's understandable that not every person can afford it. Students are typically among that category, but Amazon has announced new pricing for college kids.

Amazon.com, Inc. (NASDAQ:AMZN) is now allowing teens to make their own accounts on its website. Parents can review each item, its cost and the payment method being used before finalizing the transaction. And the option to enroll in the program on a monthly basis eliminates the need for cash-strapped students to have to commit to the full-year Amazon Prime membership if they don't want to.

One major benefit this program offers families is the ability to share Prime membership features.

If parents want to give their teen more autonomy, they can skip the approval step altogether and just set spending limits. Two adults and up to four teens and four child profiles may link in a Household.

In addition to the shipping, you get access to Prime Video, Music, Photos, Reading, and Twitch Prime (meaning you can sub to your favorite streamer once a month, which is pretty great).

The online retail giant said Wednesday that teens can now shop at Amazon on their own, if their parents let them.

While teens' orders through the new system are tied to a shared credit card for the family, it's likely that, in many cases, teens will be paying for those purchases themselves by giving mom or dad cash back at home. Amazon is trying to replicate that feeling for the digital generation.

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