Apple nears TV deal with Spielberg for 'Amazing Stories'

Apple Steven Spielberg info details

The series would be produced for Apple by Spielberg's Amblin Television and Comcast Corp's NBCUniversal television production unit.

Apple gave the duo, who helped produce "Breaking Bad", a budget of roughly $1 billion to develop original programming over the next year.

As per a report by The Verge, Apple will be reviving the Emmy award winning science fiction show Amazing Stories.

The Wall Street Journal is reporting that Apple has reached a deal with Spielberg's Amblin Entertainment to produce a ten episode season of Amazing Stories, with American Gods and Hannibal veteran Bryan Fuller as the showrunner and executive producer.

The acquisition is the first major advancement in Apple's ongoing quest to take on the likes of Netflix and Amazon Prime Video in the video streaming market.

"It's wonderful to be reunited with our colleagues Zack and Jamie in their new capacity at Apple", said NBC Entertainment President Jennifer Salke. The show was supposed to be a modern version of The Twilight Zone and shows of its ilk, with a new director helming each episode.

With an installed base of more than a billion potential viewers who are used to paying for media through iTunes, Apple could immediately become the next big thing on the trendy "what to watch" block. Will it be apart of some new service they are launching or will it join Apple Music as the other Apple original shows have been so far.

"Amazing Stories" is the first show to be greenlit by Apple since it poached Sony's top Hollywood television executives Zack Van Amburg and Jamie Erlicht in June to help spearhead the tech company's push into original programming.

Apple has emphasized in the discussions that it wants prestigious programming and to work with A-list actors, producers and writers, according to sources with knowledge of Apple's plans.

On the other hand, subscribing to Netflix or HBO Go via the App Store nets Apple 15% each time, so it has to be careful not to antagonize those streamers too much, now that its revenue from various digital services is skyrocketing, compared to hardware sales.

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