Amazon's Alexa now delivers personalized results for up to 10 voices

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One of the biggest pain points with Amazon's voice assistant Alexa is that it can't differentiate peoples voices.

A new update, available today, enables the ability for Alexa-powered speakers to recognize different voices and adjust its interactions accordingly, just like Home. You'll have to repeat ten sentences over to train Alexa that it's your voice.

Recently, Amazon's Echo Show smart speaker (the company's first Echo with a screen) had its built-in YouTube app removed by Google.

Amazon tells us that the voice recognition feature will extend across the entire range of Alexa devices, as well as numerous third-party Alexa devices not made by Amazon. Prior to the introduction of voice profiles, voice training in the Alexa app simply taught the AI assistant to improve recognition. Now, six months later, Alexa evens the score. "Today the feature is available for calling/messaging, flash briefing, shopping, and the Amazon Music Unlimited Family Plan, and it'll be rolling out to additional Alexa features in the future". Alexa will automatically choose the right library when you ask her to play music or play a station. If my roommate asks, she'll play different songs that are better-suited to his tastes. Amazon says voice recognition will get "smarter over time" the more it's used.

The feature is one of the spots where Amazon has been playing catch up with Google, in spite of its multi-year head start.

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