Supermarkets enjoy best performance in more than four years


Overall, supermarket sales increased by 3.6% compared to the same period previous year, making this the sixth consecutive month in which sales have increased by more than 3%.

McKevitt pointed out that disappointing August weather did result in a hard month for traditional summer categories.

In contrast, the British public spent nearly GBP4.0 million on cold treatments in August, nearly double that spend in August 2016.

"Collectively Aldi and Lidl now account for almost £1 in every £8 spent in Britain's supermarkets - a decade ago this was only £1 in £25", said Kantar head of retail and consumer insight Fraser McKevitt.

The rise has been partly attributed to higher prices, with grocery inflation now at 3.2 per cent, and partly thanks to a 1.5 per cent increase in the volume of goods going through the tills.

"Like-for-like grocery inflation now stands at 3.2 per cent, slightly ahead of the headline CPI rate and down 0.1 percentage points on last month". This is the fastest new shopper acquisition experienced by the supermarket in over three years.

Figures released by Nielsen revealed that consumer spending on supermarkets' own-label products increased 5.5% compared to a year earlier in the 12 weeks to 9 September.

The market share of up-market retailer Waitrose, a division of John Lewis PLC, was unchanged at 5.3% in the 12 weeks ended September 10, while sales climbed 2.4% to GBP1.35 billion, Kantar reports.

Sainsbury's sales were up 2.1pc, Asda rose 1.5pc and Morrisons was up 2.3pc, Kantar said. Volume sales rose and premium own label growth was up 38% year-on-year, by far the best performance in the market.

Overall grocery inflation is 3.2 per cent.

The data also shows that the discounters continue to outperform the wider market. Average spend at the retailer is £25.74, according to McKevitt, resulting in the highest spend of any grocer.

It was a solid period for discounter Lidl, also, as it was the fastest-growing retailer for the timeframe, seeing sales rise by 19.2%, taking its market share to a record high of 5.3%.

"Own-brand sales are growing across all major food retailers but fastest at the discounters - Aldi and Lidl - and at the Co-operative, Iceland, M&S and Tesco".

"Collectively Aldi and Lidl now account for almost GBP1 in every GBP8 spent in Britain's supermarkets? a decade ago this was only GBP1 in GBP25".

And 63 per cent of people have shopped there in the past three months, up from 58.5 per cent a year ago. Having steadied in recent weeks the pound slipped on Tuesday.

Average orders per week increased to 254,000 from 219,000, although average order size decreased to GBP106.25 from GBP107.56.

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