Cowboys' value climbs to $4.8bn atop Forbes' NFL list

Cowboys' value climbs to $4.8bn atop Forbes' NFL list

Current owner Jerry Jones paid a reported $140 million to purchase the team in 1989.

According to Forbes magazine, their worth increased 14 per cent in the previous year, reaching US$4.8 billion (NZ$6.6b).

The New England Patriots, the NFL's reigning Super Bowl champions, ranked second at $3.7 billion, followed by the New York Giants at $3.3 billion.

At nearly $5bn, Jerry Jones' team is the most valuable franchise in any sport worldwide. Only one team, the New York Jets, had a value ($2.75 billion) that stayed the same as past year.

Lucrative TV contracts for rising franchise values and labor deals with players help ensure team profitability, Forbes said.

The league is set to earn about $14 billion in revenue this season, up more than $900 million compared to 2016.

According to Forbes, the average value of an National Football League franchise is now $2.52 billion, which is an 8 percent increase from last season. That's more than double (an inflation adjusted $1.1 billion) what the teams were worth in 2007, the first full year under Roger Goodell's leadership.

Around the rest of the NFC North, the Chicago Bears rank seventh at $2.85 billion, the Green Bay Packers are 13th at $2.55 billion and the Minnesota Vikings come in at 18th at $2.4 billion.

One team that didn't see a huge jump was the Los Angeles Chargers.

Here's a look at the list of the NFL's most valuable franchises.

San Francisco ($3 billion) rounded out the teams worth at least $3 billion.

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