Warriors sign $60 million jersey advertisement deal with tech company Rakuten

Golden State Warriors

Sources say the deal is worth $20 million a year, almost doubling the second-highest deal signed by the Cleveland Cavaliers. The most notable such move was its four-year, $235 million contract with FC Barcelona announced in July to have its name on the La Liga club's kit.

"We actually had multiple finalists", Warriors chief marketing officer Chip Bowers said.

The deal with Barca will run from this season through the 2020/2021 season and cost the company a stunning $260 million.

This will be the first season that the National Basketball Association allows jersey advertisements, which are restricted to 2.5 inches by 2.5 inches on the left shoulder of the jersey. His rim protection and rebounding was something the team needed before the start of the campaign, and his solid play allowed him to further establish himself as one of the better defensive centers in the league today. Still, Golden State has opted to sell authentic and replica jerseys and jersey T-shirts with the Rakuten logos at Oracle Arena.

"We want to be a household name like Google and Facebook", said Rakuten founder and CEO Hiroshi Mikitani, whose company brought in $7 billion in revenue in 2016. "Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more attractive game through a distinct style of unselfish, teamwork-oriented play".

Golden State Warriors
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This is the second enormous sports sponsorship acquired by Rakuten, who has also replaced Qatar Airlines in sponsoring FC Barcelona during the 2017-18 La Liga season.

As part of the agreement, Rakuten will become official e-commerce, video-on-demand and affiliate marketing partner for the Warriors.

Warriors' forwards Draymond Green and Andre Iguodala unveiled the jerseys at a media event on Tuesday at the Warriors' practice facility.

Of course, there is more to the deal than simply adding a path on the uniforms.

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