PewDiePie Under Fire For Racial Slur During PUBG

Felix PewDiePie Kjellberg's arrives at the Los Angeles premiere of Ender's Game at TCL Chinese Theatre in Los Angeles

This option is always open to video game companies, but it usually isn't enforced because YouTube play-throughs are a useful marketing tool-and often more effective than traditional reviews.

It is far from the first time that the YouTube star - who is the highest-earning and most popular person on the site - has been accused of racism. Pewdiepie is known for his over-the-top attitude, irreverent jokes and goofy behavior.

The 27-year-old went on, "Though this was not my intention, I understand that these jokes were ultimately offensive".

In one of the controversial videos, Kjellberg paid two people through a crowd-sourcing website to hold up a sign which read "Death to all Jews". "What a fucking n-" Kjellberg said, while killing an opponent. 'What a fucking n****r... sorry but what the fuck, ' he said as he then paused and apologized after realizing he had said it in front of his entire audience.

"There is a bit of leeway you have to have with the internet when u wake up every day and make video games", Vanaman added in a later tweet.

Vanaman also called his team "complicit", noting that Kjellberg's Firewatch video probably made the company more money and is "something for us to think about". "He states, "[PewDiePie is] worse than a closeted racist: "he's a propagator of despicable garbage that does real damage to the culture around this industry". I'd urge other developers & will be reaching out to folks much larger than us to cut him off from the content that has made him a milionaire. "You are free to monetize your videos as well".

For Firewatch developer Sean Vanaman, Pewdiepie's use of the N-word was the last straw and the game creator decided it didn't want the popular streamer profiting off footage of its product.

"Unfortunately, the DMCA has been used to stop criticism and negative comments about the underlying work."
"Therefore, many parts of a video game are protected under copyright including the look of the game, the dialogue, and the music".

While it is unclear if YouTube is going to take any action, at least one prominent game developer has already announced to file a takedown against the YouTuber. I picked something that seemed absurd to me - [that] people on Fiverr would say anything for [$5].

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