Instagram adds direct share for Instagram Stories

You can share stories on Instagram directly

This changes today with the expansion of Instagram's ad tools. If someone has shared a story with you, you'll see it with your other direct messages in the inbox.

The update is rolling out globally over the next few weeks so you might not have it right away. It works same like you share other things with your friends. Select this and then scroll down to "allow sharing".

This is quite an interesting feature and it will work like Snapchat. Once you click that paper airplane icon, your list of friends will come up, with the Story being sent directly to their message inbox. Instagram Stories now offers marketers another way of pushing their message to a developing audience. When the original story disappears from the feed, you will no longer see that story in your Inbox which means the story will be disappeared from your Inbox as well. If your profile is public, anyone can view or share your stories. Select this icon and then you should see the users you share with fairly frequently. Rather than screenshotting the post and sending it later, you can choose to forward a story to one of your followers. Instagram Stories is now more popular than Snapchat and the Facebook-owned service continues to introduce new ways to get people to share more stories.

Instagram also says businesses will now be able to upload the media they used for organic Instagram Stories and save them for use in future ad campaigns through the Power Editor and Ads Manager.

- Instagram is announcing several new features for advertisers on Tuesday, September 12. So, the integration between Facebook and Instagram will become more easier than ever. The new features for users and brands are available from today in Instagram for iOS and Android.

As stated, if you share a lot of Stories, but don't want strangers seeing them, you can disable this share option in your Story settings. To check first, make sure your app is up to date and you're using the latest version of the app. Adapting Facebook ads as brand Instagram stories risks diminishing the in-the-moment quality that's made the feature such a success.

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