Amazon to open store-in-store concept inside some Kohl's locations

Amazon to open store-in-store concept inside some Kohl's locations

But despite the growth of online shopping, most retail transactions still take place in physical stores - and Seattle-based Inc. doesn't seem to want to miss out.

Kohl's says that there will be a dedicated 1,000-sq-foot space to provide customers a hands-on experience.

While also promoting Amazon Home Services, the devices will first be rolled out in Los Angeles and Chicago area stores. The store-within-a-store will offer gadgets such as the Echo voice-activated smart speaker device and the Fire TV stick.

"Kohl's and Amazon share a customer obsession", Gass added in a statement.

Customers can also ask to have an Amazon employee come to their home to install the devices or suggest products. Kohl's is scheduled to release earnings figures on November 10.

Amazon confirmed to Mashable that the Echo is out of stock, but wouldn't explain why.

With the Echo, you can use Amazon's Alexa assistant to answer questions, control smart home products like Philips Hue and Samsung SmartThings, and stream music from services like Amazon Music, Spotify, Pandora, and more. Faced with declining sales, Kohl's is reducing inventory in hundreds of its stores.

The dueling announcements are part of the jockeying by Amazon and Google to gain share in voice-controlled devices.

This is the first time a U.S. airline has enabled travellers to use their Alexa-enabled devices such as the Amazon Echo and Amazon Echo Dot to coordinate their travel. Today, you can grab a certified refurbished Amazon Echo for just $79.99 in what must be the best Amazon Echo deal to date.

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