The Era of Apple Music Festivals in London Ends

One Direction headlining Apple Music Festival

While Apple has offered no explanation to why its music festival has come to an end, Music Business Worldwide suggests the move may have been prompted by the company's desire to focus on more visual content and specialised shows like its new flagship show, Carpool Karaoke. The site claims that Apple isn't completely shutting down its efforts in hosting its own live music concerts.

Apple is ending its annual Music Festival in the United Kingdom after hosting the event for ten years. The tech giant has already released two original shows that are available to watch on Apple Music, the company's music streaming service. But, alas, all good things must come to an end and the Apple Music Festival, the annual, often month-long event held at London, has been retired after 10 years of celebrating music, both local and global. It has done one-off shows in London, SXSW festival, and elsewhere, including Skepta, Lana Del Rey, and DJ Khaled.

The annual show was first held in 2007 - typically running for a month at a time with concerts every night, and tickets going to competition winners.

The festival has seen a wide range of artists from Oasis, Lad Gaga, Ed Sheeran, Pharrell Williams, One Direction and many more over the years.

The 2016 line-up included Elton John, The 1975, Chance The Rapper and Alicia Keys.

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