Facebook Might Make It Easier To Add Copyrighted Music To Videos

Facebook's Mark Zuckerberg

The posting and viewing of video on Facebook has exploded in recent years, and numerous videos feature music to which Facebook doesn't have the rights. But Facebook may have found a short-term fix to help it circumvent some of the immediate complexities.

I've not done the maths, but I'm pretty sure a few million will last at least as long as your average pack of Nurofen.

The social network is seeking deals with record labels and publishers that would cover usage costs for its 2 billion monthly users, according to Bloomberg. And that buys you quite a lot of paracetamol. Most of the videos being uploaded to Facebook are by individuals (as opposed to media companies).

Facebook's original video watching hub, called "Watch" is now live for users of the social network in the USA on mobile, desktop and Facebook TV, the company's television style video-streaming service. Which it does, via Rights Manager. If you've ever had a Facebook video taken down because of the song playing in the background, then you know how annoying it is - and you'll understand the importance of these negotiations, especially for us music lovers. Rather, what could determine the success of such offerings would be whether consumers go to an integrated video platform inside a social networking website such as Facebook or go to specialized video platforms such as YouTube and Netflix for their requisite video content. He told investors to expect the company to continue to increase its investment in the format, as it sees video sharing overtaking text and photo sharing in the future. And also persuading the record companies and music publishers, who have turned slagging off their YouTube licences into something of a sport, that they might like to enter into similar licensing arrangements with the social media giant. Under current law, rights holders must ask Facebook to take down videos with infringing material.

For now, Facebook is primarily highlighting reality shows, which partners are producing en masse since they are cheap, don't require set scripts and can be watched piece-meal, the report said. Also a former executive at Warner/Chappell Music Publishing, Hrivnak is well-liked by her former peers. These payments are not thought to be a permanent solution for Facebook, however.

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