Facebook May Have Bypassed Chinese Blocks With Disguised App

Mark-Zuckerberg-China-March-2016-1

One such company is Facebook that, according to The New York Times secretly released a Facebook alternative in China as a way to get around the social network's ban in the country. When asked about this, Facebook did not confirm or deny its involvement in the Colorful Balloons app.

In a fairly vague statement regarding the app, Facebook said it is "spending time understanding and learning more about the country in different ways". Colorful Balloons was nowhere to be seen.

Facebook apparently used a local company to handle releasing the app back in May, which meant the social network's involvement remained invisible. Recent reports reveal that it is called Colorful Balloons and it looks similar to Facebook's Moments. The app is created to collate photos from a smartphone's photo albums and then share them via QR codes. The Moment app supports full resolution format to store photos highest possible format. In wasn't able to enter the Overall category in China. A person familiar with the matter also told CNNMoney that it is a Facebook app.

So far the app has drawn only 52 reviews, though most have been positive-it's rated 4.5 stars out of 5.

China's ruling Communist Party controls Internet traffic across the country's borders and tries to keep the public from seeing thousands of websites including Facebook.

Apparently, Facebook's goal in the project is learning more about how apps become successful in China.

Due to the ban on Facebook and Twitter Inc (NYSE:TWTR), homegrown Chinese apps such as WeChat (a messaging app that works like WhatsApp) and Weibo (which works like Twitter) have grown in popularity. Facebook even went the full mile and developed a censorship tool that stops these "sensitive posts" from appearing on news feeds in certain geographical locations in the hopes of entering China. This time around, users said that they prefer Weibo's interface and that Facebook's is boring and that there is a distinct lack of features.

Facebook Inc (NASDAQ:FB) has always been trying to enter the lucrative Chinese market, but its efforts so far have not been very successful.

Related News: