Aldi to begin testing delivering groceries

ALDI partners with Instacart to deliver grocery

With Aldi set to kick off online deliveries in Atlanta, Dallas and Los Angeles later this month, following its partnership with Instacart, market research provider Euromonitor International has warned that the retailer may face an "uphill battle" when it comes to convincing grocery shoppers to move online. Last year, online grocery sales were about $20.5bn.

Aldi has previously said it would invest $3.4bn (£2.62bn) to expand its U.S. store base to 2,500 by 2022, up from its current level of around 1,600.

In the United Kingdom, where online has a more than a 7% share of the market, Aldi only sells a limited selection of general merchandise online. "It just adds to the momentum and forces retailers and suppliers alike to take notice and give greater consideration to the platform".

It "has also been threatened by the Amazon deal as it has been a Whole Foods partner", points out Sam Dean for the Telegraph. The move has pressurised grocers across the U.S. to step up their efforts to compete with the e-commerce giant. The chain said earlier this year that it's planning to become the third biggest grocer in the country by 2022 through a $3.4 billion expansion to 2,500 stores. "All different income levels want to save money".

"The frequency of online grocery shopping increased in that time frame". Only a tiny fraction of customers regularly order groceries online in the US.

The new service is to be rolled out in three USA cities by the end of the month and is being done in conjunction with Instacart.

"We have no current plans to establish an online offering or home delivery service in Australia".

Where you might also stumble upon a freshly sprayed head of Lacinato kale - or some Ring Dings - that weren't on your shopping list.

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