Walmart apologizes for sign marketing guns as back-to-school items

A Walmart display gone wrong

Walmart faces harsh criticism after someone spotted a rifle display decorated with a "Back to School" sign, took a picture, and posted it to social media.

The sign appears to be part of an ongoing superhero-themed marketing campaign that is not related to guns.

A second statement reported that there "was no such sign posted" indicating that the photo was either forged or the display removed.

"We incorrectly identified the Evansville store", he told Talking Points Memo.

Walmart condemned the sign, calling it "truly horrible' and "horrible".

May said she and her husband were shopping in the Evansville store when she says she saw the "disgusting" display. Let's just say that people on Twitter were looking for answers...

Walmart is the largest retailer for guns and ammunition in the United States.

He added that it was unclear whether the sign had been placed on the gun display by an employee or a customer. But Crowson said that had been a mistake. She said she told employees about her displeasure but her protest seemed to fall on deaf ears.

Reaction online has, in general, not been positive, with many drawing the line between the display and school shootings.

Following May's tweet, Walmart's account was bombarded with angry messages, replying to dozens of outrages Twitter users. The sign was seen in the sports section of a Walmart on Wednesday.

Oh Walmart, you've done it again. In a store in Panama City Beach last September, workers had stacked up boxes of Coca-Cola in the shape of the Twin Towers of the World Trade Center.

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