Walmart apologizes for back-to-school gun display after image goes viral

Walmart apologizes for back-to-school gun display after image goes viral

The internet called out this mega-store, and they apologized...until they flip-flopped and completely denied anyone putting up the sign near the guns.

The company's Twitter identified the store as the West Side Evansville location.

Walmart responded to the photo saying, "We hear you".

A spokesperson said Wednesday the sign would be removed.

"We're still trying to track down which store it is", he said.

The retail giant banned the sale of assault weapons in 2015 yet it still remains the biggest seller of other firearms in the United States. Walmart previously said the store was in Indiana, WILX-TV said, but that was an error. Activists and angry customers often cite references to school shootings and various violent crimes in hopes that Walmart will no longer sell guns. Walmart reached out to the customer and said they removed the banner from the inappropriate display.

Reaction online has, in general, not been positive, with many drawing the line between the display and school shootings.

The account also tweeted that a manager "confirmed there was no such sign" at the location where the sign allegedly appeared.

Walmart: a place to get all your back-to-school shopping done... if you're the protagonist of a post-apocalyptic YA novel. Thanks again for alerting us to this'. The display was taken down after Walmart received a flood of complaints.

This isn't the first time Walmart has encountered a marketing mishap.

In September 2016, the company drew criticism for a 9/11-themed Coca-Cola display in which stacked cases of soda were made to resemble the World Trade Center.

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