Here's why Facebook is focusing on TV-like content

Susan Wojcicki and Mark Zuckerberg

Facebook has issued a statement expressing that it might soon make its entry into the online video business. However, they are allowed to move episodes off-platform to their own owned-and-operated players or YouTube after a certain period of time.

A recent blog post by Daniel Danker revealed that Facebook was introducing Watch on its platform.

Facebook will initially make the platform available on its desktop and app versions to a "limited group of people" in the United States, before rolling it out globally. As per usual programming conventions, shows will consist of several episodes, either live or recorded, that follow a theme or storyline.

It will also be possible to save episodes to watch later. While watching shows, users can comment and react, as well as connect with friends or other viewers. The cheaper shows are permitted to be shown outside Facebook after they exclusively debut in the Watch tab. There are those shows that spark conversation for instance. If people watch shows, they'll be spending more time on Facebook.

Facebook officially confirmed the impending launch of Watch on Wednesday afternoon following the publication of this report.

Nonetheless, Facebook saw potential in "Nicole", and it was among the first news items about a network-show acquisition that leaked out.

YouTube is a fierce competitor. Additionally, Facebook counts over 2 billion monthly users, higher than YouTube's 1.5 billion logged-in monthly users and Snap's 173 million daily users. The two companies have been communicating with each other via Facebook Messenger and G-Chat.

In a report from TechCrunch, Facebook confirmed its plans to make Watch accessible to more users and more content creators soon, starting with the rest of the US before expanding internationally.

If Watch proves a successful venture, Facebook stands to have brand-new source of revenue, and suppose that happens, there will surely come a smattering of more challenging, more engaging programs than the initial lineup to cater to more people looking for diverse programming. According to the video shared by Facebook, when the user taps on the video tab, they will be taken to page with videos and different categories.

"The main goal is not something that will catch their eye as they are scrolling through their feed, but create things people will watch", said Quartz executive producer Solana Pyne.

Facebook also admitted that they had funded some of the original shows as examples, but clearly stated that these are only a small percentage of all the available shows.

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