RT Viral: FaceApp scraps 'racist' filter after public outcry (PHOTOS)

The new race-related filters on FaceAppSource Alexis Kleinman  FaceApp

Considering that in-app filters have long struggled to contend with "digital blackface", these new filters felt to many like a odd escalation of the racial insensitivity that's already plaguing face-swapping and transforming apps. Users were reportedly becoming increasingly upset over selfies that would allow people to change their photo appearance to look Black, Indian and Asian, some even calling the update "disturbing" and "incredibly racist".

FaceApp uses artificial intelligence to "add a attractive smile" to your mug, "get younger or older", or swap genders. Many, many of FaceApp's millions of users saw the filters as racist, and saw the very obvious potential for misuse and harassment. "The new controversial filters will be removed in the next few hours". "They don't have any positive or negative connotations associated with them", he said.

The short-lived filters were created to let users see what they might look like as a member of another race.

"Oh hell no Face App did not just make a blackface feature", wrote one person on Twitter. Many have characterized this attempt as a way of dressing up as people of various ethnicities.

FaceApp's "Asian" filter. Lucy Yang/INSIDER FaceApp's "Caucasian" filter.

This isn't the first time FaceApp has released a racially insensitive filter.

"They don't have any positive or negative connotations associated with them", he added. As the BBC points out, the company also received pushback in April "for its "hot" filter which lightened skin tones". While the Caucasian filter looks a bit less rough around the edges-which isn't surprising since white folks don't get the short end of the stick when it comes to racism-there's absolutely no value to these filters.

A new addition to the application has been pulled after complaints that an so called "ethnicity filter" was racist.

Originally, FaceApp's chief executive and creator, Yaroslav Goncharov, seemingly didn't think there was anything wrong with the new feature.

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