Kraft Heinz, Oprah partner on refrigerated foods line

Image The 63-year-old TV icon a known adept advocate and shareholder of Weight Watchers will appear in an ad campaign for Kraft Heinz starting October 2

"This product line is real, delicious food with a twist", Winfrey said in a statement Wednesday.

For starters, grocery shoppers can buy The Original Mashed Potatoes and Garlic Mashed Potatoes sides, which both have added cauliflower, according to People. That's right, her line of meals, which will be found in the refrigerated sections of grocery stores in the US, are affordable.

Each of the products delivers on comfort food appeal and provides a nutritious twist with the use of cauliflower, butternut squash, celery and white beans. The products incorporate added vegetables in classic dishes - for example, mashed cauliflower in mashed potatoes, and butternut squash in Three Cheese Pasta and broccoli cheddar soup. "Kraft Heinz approached me with a food line and they mentioned the idea of making nutritious food accessible to everyone. and I was hooked". The range, now only available in the United States, should help Kraft Heinz generate turnover growth once more.

So chances are we're all going to go gaga over Oprah-branded food, coming this fall to a supermarket near you.

Oprah Winfrey apparently wasn't content hawking Weight Watchers fare.

Winfrey famously featured in an ad campaign where she boasted about being able to lose 40 pounds, thanks to the program.

Kraft Heinz said 10 percent of profits would be donated to charities aimed at eradicating hunger. "The concept romances the ingredients and product with handsome food shots and celebrates Oprah's voice as she speaks about the foods she loves, bringing a nutritious twist on comfort food classics to everyone's table".

Suggested prices are $4.99 for soups and $4.49 for sides.

Since Winfrey's involvement with Weight Watchers, the diet company's stock has quadrupled.

Winfrey isn't looking to make diet food, though, even with her affiliation with Weight Watchers.

As food and beverage conglomerate Kraft Heinz Co. Kraft Heinz's other brands include Oscar Mayer, Grey Poupon, and Jell-O.

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