Facebook Enters Video Streaming Market With Watch Platform

A screenshot demonstrating Facebook's new Watch feature which is dedicated to live and recorded video. The idea is to have fans commenting and interacting with the videos. The new Watch section is a potential threat to Twitter YouTube Netflix and other

New creative demands mean content owners must get savvier with storytelling, Pyne said, and she's hopeful that Facebook Watch will provide a place for users to engage with more of Quartz' video content.

Facebook also admitted that they had funded some of the original shows as examples, but clearly stated that these are only a small percentage of all the available shows. That's why a year ago we launched the Video tab in the USA, which offered a predictable place to find videos on Facebook.

In its announcement, Danker said: "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching".

"We'll be introducing "Watch" to a limited group of people in the U.S. and plan to bring the experience to more people soon", it added.

In an apparent bid to take on Google-owned YouTube, Facebook has rolled out "Watch" - a redesigned video platform for creators and publishers. The "Watch" tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook's TV apps. It was the second most-watched video on the web for the month of July, according to video intelligence firm Tubular Labs, and is the 28th most-viewed video of 2017.

The Facebook service called Watch will include a range of shows, from reality to comedy to live sports, the social network said in its announcement late Wednesday.

"Watching a show does not have to be passive", said Facebook Founder and Chief Executive Officer Mark Zuckerberg in a post on the social media platform.

To help users keep a tap on the shows they follow, there's also a Watchlist so users don't miss out any episodes.

Facebook also said that it's funding shows that are community-oriented and have a series of episodes, but did not specify the amount.

There's one more glaring question: Are audiences willing to watch lengthier content on Facebook as opposed to YouTube, where people are used to watching longer videos? Further the users can also watch the episodes and connect with friends who also follow the same show. The page will also inform the users about the show and what is it all about.

In due course, Facebook says it will rollout 'Shows, ' the platform for episodic content, to all content creators. Group Nine Media, the parent of NowThis News, The Dodo and Thrillist, said it is launching a whopping 24 shows across its various brands.

Up until now, Facebook users have just been viewing Facebook Live streams, videos shared by friends, and original video series that appear on news feeds and the mobile app's video tab, which actually account for average of 100 million hours of video on the platform every day.

Should Youtube be bothered by this new move from Facebook?

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