Amazon May Sell Event Tickets in US Soon!

Another day another new business vertical Amazon is aiming to disrupt

Amazon is reportedly in talks with venues across the United States to sell event tickets as it seeks to disrupt the industry that Ticketmaster has a solid grip over. However, it might be getting some big time competition from the world's largest online retailer.

Reuters speculates that Amazon's potential entrance into the us ticket market could provide it with a useful new platform to lure more members to its Amazon Prime shopping club.

Amazon can, for example, actually market exclusive tickets to Prime members using such data.

Ticketmaster, owned by Live Nation, has a seemingly unbreakable grip on the box office at numerous largest and most popular venues.

Potential challengers have, until now, failed to make significant inroads. Who, the report details Amazon had previously tried to strike a deal with, until reported differences over customer data ended the talks prematurely. It doesn't hurt that its parent company is Live Nation, which owns or operates numerous biggest concert venues and promotes the biggest touring acts.

The e-commerce retailer has already started selling tickets for some shows, including West End productions in the United Kingdom since 2015, even outselling Ticketmaster in some cases.

Making a mark in the ticketing business is likely to be an expensive venture for Amazon. "The Seattle-based company sees the USA ticketing market as ripe for attack", Reuters writes.

We've reached out to Amazon for comment and will update when we hear back. "The ticketing business is ripe for innovation and improvement, as much of the industry has not fundamentally changed since the 1970s". (Remember that class action lawsuit settlement and all the free tickets people got?) And it's not hard to see the appeal and convenience - and money to be made - if you could get tickets and merchandise together.

Amazon.com, Inc. shares were trading at $957.09 per share on Friday morning, up $0.17 (+0.02%). One thing Amazon has brought up is writing sponsoring checks worth millions of dollars to venues. Special deals like these would most likely be included in any USA service, too, with Amazon aiming to pick up more Prime members in the process.

"It's all about Prime", said Brandon Ross, an analyst at BTIG.

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