Crayola Reveals New Colour YInMn

Crayola Reveals New Colour YInMn

YInMN will be the fifth blue shade in the 24-count crayon box, and 19th among all Crayola product lines, Fortune reported.

While Dandelion is the ninth shade to be retired, it does have a replacement-and no, it's not millennial pink.

Crayola announced on Friday that YInMn blue, which was discovered by Oregon State University Mas Subramanian and his team in 2009 while experimenting with materials for electronics applications, is being added to its iconic box of crayons. But since "YInMn blue" isn't exactly a fitting name for a crayon, the company is holding a contest where it will accept submissions from the public for the next month.

Subramanian is also hoping the new blue crayon will show children how creative science experimentation can be and what it can lead to. In what the university calls a "serendipitous discovery", one of the chemical mixes came out of the furnace a striking blue. The pigment can not yet be added to materials and paints yet. "So someone has to make the material first, then study its crystal structure thoroughly to explain the color". The color is highly durable, does not fade and, unlike some other blue pigments, is nontoxic.

"What is incredible is that through much of human history, civilizations around the world have sought inorganic compounds that could be used to paint things blue but often had limited success", Subramanian said. The company said in a news release that the color blue topped the list as a fan favorite to replace Dandelion.

Name suggestions can be submitted online at www.crayola.com/newcolor through June 2.

The pigment can't yet be used in materials like crayons just yet, so Crayola says its new crayon is "inspired" by YInMn.

On July 1, Crayola will reveal the top five names and open a vote at Crayola.com/NewColor to determine the victor.

The company announced in March that a member of the blue family would take Dandelion's spot, but the specifics were lacking, until now.

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