Snapchat World Lenses Go 3D

The 3D experiences will update daily, according to Snapchat.

It's hard to believe that Snapchat only released Lenses a year and a half ago - the infamous puppy dog faces, sparkling flower crowns, and rainbow puke options seem like they've been filling our feeds for so much longer. And sure, Snapchat may not be the first do it, but World Lenses are likely to be the most widespread use of environmental AR outside of Pokemon GO. Instead of using AR to animate your face, however, Snapchat's 3D world lenses can be used to add floating animations to what's in front of you using the rear-facing camera on your smartphone.

To try it out, just tap and hold on the screen, and select one of the new Lenses. Whether it's an audio or a video the live filters can be added. After you have placed the object, it appears as it exists in the real world.

"In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones", the company said in its IPO documents.

To keep the experiences fresh, the 3D lenses will change over time, and offer different interactions.

From here it is possible to tap on an object to insert it into the camera view. Tapping and holding on the object lets you move it around throughout your scene, and its size scales depending on how close or far away you place it in your virtual scene.

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