Cheerios giving away wildflower seeds to #BringBackTheBees

Cheerios giving away wildflower seeds to #BringBackTheBees

Early this month, BuzzBee, Honey Nut Cheerios' longtime mascot, disappeared from boxes on supermarket shelves around the country as part of the #BringBacktheBees campaign.

In an effort to help the declining bee population in the U.S., Cheerios removed its bee mascot Buzz from the front of its cereal boxes and is sending out free wildflower seed packets to people across the country - a move that could be unsafe since some of the flowers included are invasive species to certain areas. For the first time this year, a bee species in the U.S. was declared endangered by the U.S. Fish and Wildlife Service.

Over the weekend, the company jumped into defense mode, telling critics on social media that while they "appreciate" those concerns, there's no need for worry because the seeds were chosen specifically to attract "bees" (listed as though they're one generic entity) and "are not considered invasive" - which, at least according to the USDA, doesn't appear to be true at all.

Disappearing bee population could pose problems for General Mills as 30% of the company's products rely on pollination.

This year, the Beekeepers campaign focuses particularly on children. The flower varieties within the Bee Friendlier Mix were selected for their flowers which produce nectar and pollen that are attractive to bees and other pollinators. That will make all the difference.

Bees across the world have been facing declining populations and habitats that are vital to the production of nutritious fruits and veggies people enjoy as part of a healthy diet, without bees to pollinate those foods they won't survive.

Bees play a crucial role in our food supply.

Buzz the Bee is now just a silhouette.

Cheerios cereal brand is under fire for sending out billions of potentially disease-spreading seeds in an attempt to help save bees from extinction.

The maker of Cheerios is facing some controversy over its "Bring Back the Bees" campaign. They could hardly bee-lieve it!

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