Subway is Suing the CBC Over Its Chicken Story

Subway says its chicken is just that chicken. But a CBC Marketplace story said it found 50 per cent of the chicken is soy filler

(CBC) following a TV expose which claimed that 50% of the fast food chain's chicken was made from soybeans.

Subway has come out forcefully in defense of its chicken since the February 24 "Marketplace" segment reported that tests found an average of 53.6 percent chicken DNA in the chain's oven-roasted chicken.

'Serving high-quality food to our customers is our top priority, and we are committed to seeing that this factually incorrect report is corrected'.

Subway's results were such an outlier that the team made a decision to test them again, biopsying five new oven roasted chicken pieces, and five new orders of chicken strips.

The two labs conducted separate tests to determine the amount of soy protein in the chicken samples. CBC acknowledges the corporation was serviced with the notice and said they will defend the lawsuit if and when it is launched.

Said Bédard: "It's important to clarify that CBC has never made the claim that Subway alleges in their latest statement".

The segment cited DNA tests conducted by Trent University in Ontario, which contended that chicken served by Wendy's and Tim Horton's contain much higher percentages of poultry.

Subway countered the report last week with science of its own, saying that two independent tests confirmed the meat was actually chicken.

Subway has since requested a retraction and apology, and it even took out a full-page ad in the Globe and Mail that read: "Saying our chicken is only 50% chicken is 100% wrong". The company called the program " false and misleading" and demanded CBC retract its statements and apologize. The CBC tells the Star it has so far only received a "notice of action" about the complaint, not the actual statement of claim that sets the suit in motion.

Subway and the CBC are continuing their game of chicken, and neither side looks to be swerving.

"We believe our journalism to be sound, and there is no evidence that we've seen that would lead us to change our position", a spokeswoman said in an email statement on Friday. According to the network, test results of Subway's chicken were so different than other chicken tested, Marketplace obtained more Subway chicken and ran the tests again.

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