BlackBerry OS is dead, but BlackBerry isn't (yet)

BlackBerry launches a new 'Notable' screen capture app for its Android devices

Worldwide smartphone sales grew by seven per cent in 2016's final quarter, but Canada's BlackBerry OS looks to have been pushed out of the market. By contrast, 352.7 million Android smartphones were sold during the same quarter, taking up a whopping 81.7% of the market share, and Apple sold 77 million iOS devices, accounting for 17.9% of the market share.

Apple, on the other hand, keeps iOS locked down and doesn't let other manufacturers make iOS-based devices.

Things are not looking good at all in Blackberry's back yard with their shrinking market share falling to a rock bottom 0.0%.

According to Gartner's report, more than 432 million smartphones were sold in the fourth quarter of 2016. In the meantime, Huawei sits in the very solid third place, with nearly 41 million units sold, making for 9.5% of all smartphone shipments for the period.

But, it was a little too late for BlackBerry to re-enter the market which it had lost to iPhone and Android devices.

Thanks in part to its exploding Galaxy Note 7 debacle, Samsung's smartphone sales declined 8 percent in the fourth quarter of 2016.

For now, the Notable app is only available for Blackberry Android devices like PRIV, DTEK50, and DTEK60.

The older platform is set to die out this year, with Microsoft offering free updates to Windows 10 Mobile in order to ensure its customers are all on the latest software.

Remember those insane days in 2011 and 12 when we thought that the mobile market might become a three-horse race between Android, iOS, and Windows Mobile, with Blackberry bringing up the rear?

Today, the amount of devices running on BlackBerry operating systems is extremely low.

If you're unfamiliar with Hub+, it's BlackBerry's collection of business-minded software that features a unified inbox for multiple email, social media, and instant messaging accounts, along with additional utilities, like the company's Calendar, Contacts, Password Keeper and Tasks apps, as well as a unique launcher with bespoke widgets. No doubt, current market leaders would do well to take that lesson to heart.

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