Apple's Shark Tank-style show for app devs is coming this spring

Planet of the Apps coming this spring

During a conversation with Recode, Cue debuted the first trailer for Apple's reality TV series about the behind-the-scenes world of app development and addressed where the company's future lies in regards to TV. Planet isn't the first show in the pipeline for Apple Music: It's also getting Carpool Karaoke, a musical show based on the segment from The Late Late Show with James Corden, that features major artists and celebrities crooning hit songs in a vehicle.

Apple has always shown interest in television. "I'm not saying we'll never do it", he said.

Some in the software development community are unhappy with how Apple is promoting its new show, saying the program glosses over a hard job. If that sounds like Shark Tank, that's because it's pretty much Shark Tank, but with less talk about royalties.

They will also make a final pitch to representatives from the venture capital firm Lightspeed Venture Partners and if these guys agree to fund the app, it will be featured on Apple's app store!

We're trying to do things that are unique and cultural.

The trailer, voiced by Lowe, describes the judges as "four of the world's most culturally influential entrepreneurs" and says app developers are "the rock stars of right now".

Gwyneth Paltrow brings her Goop-y business expertise to Apple's Planet Of The Apps. Following Netflix's and Amazon's lead, the Cupertino based giant has released a trailer of one of its first original TV shows. No, instead, the company will be making the show available through its Apple Music service, in the same way as it's James Corden-inspired Carpool Karaoke spin-off.

Apple should buy Netflix, many people have claimed, a move that could further help the company grow beyond the iPhone - that said, the iPhone is still a massive growth factor, just look at Apple's record share prices. Executive producer Ben Silverman told the audience that it will also have a standalone app with bonus clips and more information. He said they made a decision to work with Apple because of "what they could do to help us co-produce and help us amplify the legitimacy. Our promotions with Drake have been great because we've done some things together like the movie, like music videos, other things that are unique, that by us working with him together from the very beginning of what he's working on, we're able to do unique things".

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