Twitter sells Fabric, a tool for developers, to Google

Twitter sells Fabric, a tool for developers, to Google

Acquired by Twitter in 2014, Fabric is a "a modular mobile platform" created to help app developers improve the " stability, distribution, revenue and identity" of their products, according to Twitter's blog post.

Financial terms of the deal weren't disclosed, but Fabric's software development tools Crashlytics and Answers are also included in the transaction. For the most part, Fabric's tools will not see any major changes in the move to Google, but the Fabric team noted that the platform's terms of use will be slightly different after the acquisition goes through. Fabric and Firebase operate mobile platforms with unique strengths in the market today. Before the acquisition closes, Twitter will continue to maintain Fabric's SMS authentication service Digits.

Early rumors at the time posed Google and Microsoft as potential buyers, but in the end, no one ended up bidding for the short-messaging app and site. Fabric will join Google's Developer Product Group, working with the Firebase team.

Google says the acquisition will help it recruit mobile developers to its cloud computing service.

Fabric, launched in 2014, was part of Twitter's efforts to woo developers and now reaches 2.5 billion active mobile devices and serves more than 580,000 mobile developers.

Ma said that Google will share more details on how exactly Fabric's tools will be incorporated into Firebase in the coming weeks. Unlike when Twitter axed Vine a year ago, however, Fabric will continue to live on, ensuring that the company will not make any enemies by leaving developers out in the cold.

Francis Ma, Firebase product manager at Google, and Rich Paret, VP of engineering and GM at Fabric, jointly made the news public in separate blogs posted on their respective company's Web sites.

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