Pokemon Go is the Most Popular U.S. Mobile Game Ever


At its peak, Candy Crush had upwards of 20 million daily users. There are also rumors that Pokemon GO could be partnering with other companies to created "sponsored locations", including McDonald's.

This is pretty insane: In a blog post, SurveyMonkey points out that, "as unbelievable as it sounds, Pokemon GO Android could surpass Google Maps itself as the largest user of Alphabet's mapping data".

In just a span of a few days, Nintendo and Niantic's augmented reality game Pokemon GO has become the biggest game in U.S. history, if you measure its daily active users (DAU). How huge? It's now the biggest mobile game in US history.

Global Positioning System chips in player's smartphones are used to map their real-life movements onto the game world, while software overlays the 3D characters onto the view through the phone's camera.

Furthermore, Pokemon GO has become more searched on Google than the word "porn". Pokemon Go is not available everywhere yet-it was only just released in the United Kingdom today.

Speaking of Google Maps, Pokemon GO could soon become the biggest user of Google Alphabet's mapping data, even more than Google Maps.

It is now still unclear when the game will be released in Europe and Asia.

It also noted that games that generate tremendous hype don't always turn into a sustainable success. Back in 2012, Draw Something consumed the public consciousness for a few weeks before its user numbers dropped like a stone. T-Mobile has announced that Pokemon GO will no longer eat into your data allowance.

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